CRM & Omnichannel Operations Software
nemalia-crm.vercel.app
Design and deployment of a full internal CRM tool for Nemalia, integrating contact management, sales pipeline, booking system, point of sale, and omnichannel operations management.
Role
Marketing & Commercial Director — Product designer, functional architect, development lead
Results
Centralized customer data, automated sales follow-up, reduced operational management time, and better visibility on business KPIs.
Execution Scope
Project Storytelling
Problem -> Strategy -> Execution -> Results
Problem
Nemalia operated without a centralized tool: customer data, sales tracking, and operations were scattered across spreadsheets, emails, and disconnected third-party tools.
Strategy
Design a unified tool covering the entire commercial cycle — from first contact to sale, through booking and post-purchase follow-up — with an interface built for field teams.
Execution
Full-stack Next.js development with PostgreSQL, secure authentication, CRM modules (contacts, pipeline, tasks), POS, booking, and analytics dashboards — deployed on Vercel.
Results
The Nemalia team now has a single tool to manage all commercial activity, with significant reduction in management time and better data-driven decision making.
Gallery System
Visual Proof Layer
Optimized with `next/image`, hover zoom, lazy loading, fullscreen lightbox, and swipe navigation on touch devices.